The Effect Of Halal Labels On Purchasing Decision Of Halal Cosmetic Products With Interest As Intervening Variable

Introduction to The Problem: Most of Indonesia's population is Muslim, the number reaches 86.9% or 237.53 million people, among their needs, especially Muslim women, cosmetics, data shows that there a very high gap between halal cosmetic products and non-halal cosmetics circulating in market, so not few women who purchase cosmetics. Purpose/Objective Study: This study aims determine (1) effect labels on purchasing decisions for (2) influence interest buying (3) products, (4) decision through mediation interest. Design/Methodology/Approach: method used this research descriptive quantitative, with all students modern Islamic boarding school Assa'adah, Serang Regency, users sampling technique using purposive sampling, collection techniques questionnaires. was processed Smart PLS 3.2.9 software analyzed structural equation modeling (SEM) partial least squares (PLS) approach. Findings: results indicate that(1) Halal have positive Purchase intentions interest.Paper Type: Research Article